Studio Lukasz Gula

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I am a graphic designer and art director based in Amsterdam. After studying design at the Royal Academy of Art in The Hague, I took a position as a graphic and motion designer at a book publishing branch of a local art gallery devoted exclusively to photography. Later, I expanded my responsibilities as the art director of the athlete agency. I always intend to create meaningful, elegant, and bold visual identities, communication strategies, and print publications, all grounded in conscious typography choices, traditional design principles, and thoughtful concepts meant to stand the test of time.

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Branding
Digital design
Art Direction
Print Design
Typography
Motion design

All works

GUP Magazine
_{Re-design, Print, Editorial & Digital Design}

_{Guide to Unique Photography, as the abbreviation GUP reveals, provides a platform for upcoming as well as established photographers since 2005, making it one of the longest continously published photography magazine in The Netherlands.}

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MTG Agency
_{Identity Development, Art Direction, Motion Design, Web Design}

_{More Than Goals is an Amsterdam based, international athlete agency where professional sport meets the high-culture. MTG shares experiences and the extensive network to a next generation of exceptionally talented football athletes as well as independent creators and creatives in arts, media and design.}

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Hill Healing
_{Brand identity, Logotype, Web Design}

_{Complete branding providing consistancy across all of the design touchpoints. Hill Healing is Amsterdam based chiropractor dedicated to welcoming you into a journey of holistic wellness where body, mind, and spirit intertwine harmoniously.}

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‘Grot’ Jonny Kaye
_{Book Design & Campaign}

_{Jonny Kaye’s debut book GROT is an expansive collective portrait of UK’s kink and fetish community. Compiled from the photographer’s archive, it depicts gimps, pro-dommes, sex workers, fetishists and queer friends unapologetically expressing their erotic selves on camera. GROT is an archive for the community and an active protest against cultural censorship. The word grot usually means “something unpleasant, dirty, or of poor quality” but, for Kaye, it signifies “the liberation behind embracing your inner filth”. - Dazed Magazine.}

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Hera United (in development)
_{Identity & Original Typeface}

_{HERA United is de allereerste Nederlandse profvoetbalclub voor vrouwen, opgericht om de lat in het vrouwenvoetbal te verhogen. HERA is meer dan alleen een voetbalclub. Het is een beweging die zich inzet voor gelijke kansen. Als volkssport nummer 1 is voetbal een reflectie van onze maatschappij. HERA United is opgericht om het vrouwenvoetbal serieus te nemen, en de investering en impuls te geven die het verdient.}

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Leica™ The Collection
_{Book Design}

_{‘The Collection’ is 500 pages publication of exclusive interviews and oeuvres of legendary photographers, ambassadors of the Leica™ Camera. Available in 5 different dust jackets book features: Alain Laboile, Danielle Kwaaitaal, Liao Yibai, Jock Sturges, Hengki Koentjoro, Martin H.M. Schreiber, Ralph Gibson, Sandro Miller and Terry Rodgers.}

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Patta Athletics (in development)
_{identity & Original Typeface}

_{Patta is a Dutch streetwear brand founded in 2004 in Amsterdam. The name comes from the slang term "patta" for shoes. Patta combines influences from street culture, hip-hop music and African tradition to create unique, stylish streetwear that has gained international popularity.}

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Kahmann Gallery Berlin_{Mix technique animation}

_{Located in the centre of Amsterdam Kahmann Gallery embodies all that is photography. Founded in 2005, the gallery presents more than 30 photographers.}

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Personal Work
_{Interactive Sculpture, Creative Coding, Print Design}

_{2019 ‘Modal Variables’ is an interactive spacial 3D printed light sculpture. Powered with the original C-Language program, captures presence of the viewer with the kinect camera and translate the dept of the image into rotations of the motors controling the light pilars, each assigned to particular pixel. The work emphasive my research on self-cognition in era of rapidly developing and omnipresent digital displays.}

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Index

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