More Than Goals is an Amsterdam based, international athlete agency where professional sport meets the high-culture. MTG shares experiences and the extensive network to a next generation of exceptionally talented football athletes as well as independent creators and creatives in arts, media and design.
MTG beside of athlete management, in also an holding company for multiply cultural platforms such What’s Culture and Other Side Magazine. The fundation for the art direction is a photography curration and settle graphic design.
Rebranding determined a new and consistent typography style as the addition to existing trademark, a grid and the extended colour pallete with rich tones of green, brown and beige, extracted from the photography the agency has comissioned. Previously, MTG was branded with just black and white images and block letter typography. By applying a new pallete, reminiscing nature, soft, tall and gently oval letterstyle I intended MTG to be more relatable - important factor taking into consideration the educational and community building status character of the institution.
