https://lukaszgula.com Studio Lukasz Gula Mon, 11 May 2026 12:46:37 +0000 https://lukaszgula.com en https://lukaszgula.com/Agency-projects Mon, 11 May 2026 12:46:37 +0000 Studio Lukasz Gula https://lukaszgula.com/Agency-projects Stadsfeestzaal rebranding with WeWantMore Landmark of Antwerp with a new branding based on the kaleidoscopic animation and ornametal decorations inspired by the interior design. Design case built with AI Weavy, Motion Design, Adobe Suite, Photography <img width="2250" height="2813" width_o="2250" height_o="2813" data-src="https://freight.cargo.site/t/original/i/1ae2d48903d4b73fd0862eab1049756a72fa3323443c3a268bdd4ed709af8139/C-02-copy.jpg" data-mid="248129316" border="0" src="https://freight.cargo.site/w/1000/i/1ae2d48903d4b73fd0862eab1049756a72fa3323443c3a268bdd4ed709af8139/C-02-copy.jpg" /> <img width="2560" height="1706" width_o="2560" height_o="1706" data-src="https://freight.cargo.site/t/original/i/4f839df5bcb77c527d593ee28607c447155a3801709852983d28254c88c6317e/New-posters.jpg" data-mid="248129541" border="0" src="https://freight.cargo.site/w/1000/i/4f839df5bcb77c527d593ee28607c447155a3801709852983d28254c88c6317e/New-posters.jpg" /> De Pizzabakkers&nbsp;rebranding with CIRCUS. Brand Architects Design system based on traditional checker pattern, customization of current typography, motion design, new colors, packing desing <img width="1522" height="1582" width_o="1522" height_o="1582" data-src="https://freight.cargo.site/t/original/i/d55be64c8a03678e780940989f8ead868a8b35f7f29129c024c239657bab8807/bella-pink-square.jpg" data-mid="248130827" border="0" src="https://freight.cargo.site/w/1000/i/d55be64c8a03678e780940989f8ead868a8b35f7f29129c024c239657bab8807/bella-pink-square.jpg" /><img width="4961" height="3508" width_o="4961" height_o="3508" data-src="https://freight.cargo.site/t/original/i/906bf1081ad464f79ee5a0da24ad3bec8657c5c12cad34082bfab414a19d207d/poster-tomatoo.jpg" data-mid="248131310" border="0" src="https://freight.cargo.site/w/1000/i/906bf1081ad464f79ee5a0da24ad3bec8657c5c12cad34082bfab414a19d207d/poster-tomatoo.jpg" /> <img width="3508" height="4961" width_o="3508" height_o="4961" data-src="https://freight.cargo.site/t/original/i/fc9d139b7b804cbff8261962a88aba5e34e16adda0ea04cb57c84d93265a8dbb/PIZZA-BAKKERS-4.jpg" data-mid="248130849" border="0" src="https://freight.cargo.site/w/1000/i/fc9d139b7b804cbff8261962a88aba5e34e16adda0ea04cb57c84d93265a8dbb/PIZZA-BAKKERS-4.jpg" /> <img width="3508" height="4961" width_o="3508" height_o="4961" data-src="https://freight.cargo.site/t/original/i/6da48fe1cc91c45bc02626088f49840c45d3d0db9ddebf58faf4dc6cf8887eb8/menu2.jpg" data-mid="248130906" border="0" src="https://freight.cargo.site/w/1000/i/6da48fe1cc91c45bc02626088f49840c45d3d0db9ddebf58faf4dc6cf8887eb8/menu2.jpg" /> <img width="2843" height="2849" width_o="2843" height_o="2849" data-src="https://freight.cargo.site/t/original/i/eeefa0fb2f350ea414ecc44f573403a1a6f62a990b2e9780cec95b024e939403/PIZZA-BAKKERS--25.jpg" data-mid="248138607" border="0" src="https://freight.cargo.site/w/1000/i/eeefa0fb2f350ea414ecc44f573403a1a6f62a990b2e9780cec95b024e939403/PIZZA-BAKKERS--25.jpg" /> <img width="1522" height="1582" width_o="1522" height_o="1582" data-src="https://freight.cargo.site/t/original/i/7a6f05dff28cf4b762437d39a1d2b1e767c068a6b134707383146bc9bee51717/sides.jpg" data-mid="248130835" border="0" src="https://freight.cargo.site/w/1000/i/7a6f05dff28cf4b762437d39a1d2b1e767c068a6b134707383146bc9bee51717/sides.jpg" /> ASN Bank&nbsp;rebranding with CIRCUS. Brand Architects New communication system developed for the Voolksbank brenches merging under name ASN Bank. Case includes: motion design, new color palette, typography, graphic device and universal layouts. <img width="2172" height="1659" width_o="2172" height_o="1659" data-src="https://freight.cargo.site/t/original/i/bb84ec6975c4e859b37d6f9bae03566c0abefcf0b9b099c696dccda6f8a9c2a7/ASN-02.jpg" data-mid="248191641" border="0" src="https://freight.cargo.site/w/1000/i/bb84ec6975c4e859b37d6f9bae03566c0abefcf0b9b099c696dccda6f8a9c2a7/ASN-02.jpg" /> Gimber&nbsp;redesign with WeWantMore. concept My proposal for re-design of Gimber - ginger drink from Belgium. Unique way to capture ginger on the label in the most testeful way. https://lukaszgula.com/Index Sun, 19 Jan 2025 18:19:14 +0000 Studio Lukasz Gula https://lukaszgula.com/Index Studio Lukasz Gula About All works Agencies collaborations ︎ GUP Magazine Rebranding, Editorial Print Design, Motion Design,&nbsp;Online Presence Guide to Unique Photography, as the abbreviation GUP reveals, provides a platform for upcoming as well as established photographers since 2005, making it one of the longest continously published photography magazine in The Netherlands. Learn more MTG Agency Rebranding, &nbsp;Art Direction, Motion Design, Web Design More Than Goals is an Amsterdam based, international athlete agency where professional sport meets the high-culture. MTG shares experiences and the extensive network to a next generation of exceptionally talented football athletes as well as independent creators and creatives in arts, media and design. Learn more Hill Healing&nbsp; Branding, Logotype, Web Design Complete branding providing consistancy across all of the design touchpoints. Hill Healing is Amsterdam based chiropractor&nbsp; dedicated to welcoming you into a journey of holistic wellness where body, mind, and spirit intertwine harmoniously. Learn more ‘Grot’ Jonny Kaye Book Design &amp; Campaign Jonny Kaye’s debut book GROT is an expansive collective portrait of UK’s kink and fetish community. Compiled from the photographer’s archive, it depicts gimps, pro-dommes, sex workers, fetishists and queer friends unapologetically expressing their erotic selves on camera. GROT is an archive for the community and an active protest against cultural censorship. The word grot usually means “something unpleasant, dirty, or of poor quality” but, for Kaye, it signifies “the liberation behind embracing your inner filth”.&nbsp; - Dazed Magazine. Learn more HERA United&nbsp; Visual indentity of the first stand-alone professional football club for woman in the Netherlands HERA United is de allereerste Nederlandse profvoetbalclub voor vrouwen, opgericht om de lat in het vrouwenvoetbal te verhogen. HERA is meer dan alleen een voetbalclub. Het is een beweging die zich inzet voor gelijke kansen. Als volkssport nummer 1 is voetbal een reflectie van onze maatschappij. HERA United is opgericht om het vrouwenvoetbal serieus te nemen, en de investering en impuls te geven die het verdient. Learn more <img width="5208" height="6508" width_o="5208" height_o="6508" data-src="https://freight.cargo.site/t/original/i/71e6d321724fb836886c7920bbcf1dfb72aba107166785c6f2a25f071cab0f86/Preview2.jpg" data-mid="228348736" border="0" src="https://freight.cargo.site/w/1000/i/71e6d321724fb836886c7920bbcf1dfb72aba107166785c6f2a25f071cab0f86/Preview2.jpg" /> Leica™ The Collection Book Design ‘The Collection’ is 500 pages publication of exclusive interviews and oeuvres of legendary photographers, ambassadors of the Leica™ Camera. Available in 5 different dust jackets book features: Alain Laboile, Danielle Kwaaitaal, Liao Yibai, Jock Sturges, Hengki Koentjoro, Martin H.M. Schreiber, Ralph Gibson, Sandro Miller and Terry Rodgers. Learn more <img width="5208" height="6508" width_o="5208" height_o="6508" data-src="https://freight.cargo.site/t/original/i/8f5ad3ecd02678481f072addd9623eb0531f71e94cd6cf1851319c1d682e5b61/Patta.jpg" data-mid="227872442" border="0" src="https://freight.cargo.site/w/1000/i/8f5ad3ecd02678481f072addd9623eb0531f71e94cd6cf1851319c1d682e5b61/Patta.jpg" /> Patta Athletics&nbsp;(in development) Identity &amp; Custom Typeface&nbsp; Patta is a Dutch streetwear brand founded in 2004 in Amsterdam. The name comes from the slang term "patta" for shoes. Patta combines influences from street culture, hip-hop music and African tradition to create unique, stylish streetwear that has gained international popularity. Learn more Kahmann Gallery BerlinMix technique animation Located in the centre of Amsterdam Kahmann Gallery embodies all that is photography. Founded in 2005, the gallery presents more than 30 photographers. Learn more Personal Work Interactive Sculpture, Creative Coding, 3D print, Print Design 2019 ‘Modal Variables’&nbsp; is an interactive spacial 3D printed light sculpture. Powered with the original C-Language program,&nbsp; captures presence of the viewer with the kinect camera and translate the dept of the image into rotations of the motors controling the light pilars, each assigned to particular pixel. The work emphasive my research on self-cognition in era of rapidly developing and omnipresent digital displays. Learn more https://lukaszgula.com/Bio-and-shortcuts Sun, 19 Jan 2025 08:57:28 +0000 Studio Lukasz Gula https://lukaszgula.com/Bio-and-shortcuts https://lukaszgula.com/GUP-Magazine Tue, 08 Aug 2023 22:05:25 +0000 Studio Lukasz Gula https://lukaszgula.com/GUP-Magazine GUP Magazine Redesign RebrandingBook Design&nbsp;Motion Design <img width="5464" height="8192" width_o="5464" height_o="8192" data-src="https://freight.cargo.site/t/original/i/420c7befbd7b0cb8d6b1b5ccd57ee0b4a0e9243dc9d5a5467047f43d5ca854f9/556A5703LUKASZGULAdesignbyJH2024.jpg" data-mid="225133473" border="0" src="https://freight.cargo.site/w/1000/i/420c7befbd7b0cb8d6b1b5ccd57ee0b4a0e9243dc9d5a5467047f43d5ca854f9/556A5703LUKASZGULAdesignbyJH2024.jpg" /> <img width="5464" height="8192" width_o="5464" height_o="8192" data-src="https://freight.cargo.site/t/original/i/8bcc35089d7417516c82bf59b22af91fe8ea152e06be0d90f7b7cfee01c0c34f/556A5661LUKASZGULAdesignbyJH2024.jpg" data-mid="225134268" border="0" src="https://freight.cargo.site/w/1000/i/8bcc35089d7417516c82bf59b22af91fe8ea152e06be0d90f7b7cfee01c0c34f/556A5661LUKASZGULAdesignbyJH2024.jpg" /> <img width="7854" height="5239" width_o="7854" height_o="5239" data-src="https://freight.cargo.site/t/original/i/72b64d9ae223ff3521c558b0f10c02422951b2d52823c20fb360db88a88809a5/556A5716LUKASZGULAdesignbyJH2024-2.jpg" data-mid="225118374" border="0" src="https://freight.cargo.site/w/1000/i/72b64d9ae223ff3521c558b0f10c02422951b2d52823c20fb360db88a88809a5/556A5716LUKASZGULAdesignbyJH2024-2.jpg" /> Since 2005, Guide to Unique Photography (GUP) provides a platform for all enthusiasts of photography. Longevity of the magazine makes it one of the longest continuously published photography print issue in The Netherlands. In late 2021 I was commissioned to re-design the magazine — create an collectable item - high-end, simultaneously, playful and dynamic. The purpose of the re-branding was to adapt GUP to the expectation of modernity. The era of magazines serving as the equivalent of monthly released newspapers appears outdated - a new GUP is meant to be a coffee table book, preserved with care and finally destined to be stored in home library.&nbsp; Each chapter is designed individually to accomplish presented portfolio - in likeness of art galleries, adjusts the colour pallete and configuration of display walls. GUP is an easy reader - large and playful introductions can be read effortlessly before discovering the article for more details. The mayor focus and purpose of the magazine is to deliver high quality photography, therefore image always leads the composition. Two families of typefaces are in use throughout the whole magazine and their configuration depends on the character of presented works.&nbsp; Beside from developing a new design of the print issue. I also design a new house-style of the digital presence of the magazine -&nbsp; visual key for all of the online activities, including a wide range of motion design, to improve quality of daily communication. <img width="5464" height="8192" width_o="5464" height_o="8192" data-src="https://freight.cargo.site/t/original/i/29fbb9c14826523eccb69cd77c4a20552c75513b730dad23b96d6e812c9c6e59/556A5705LUKASZGULAdesignbyJH2024.jpg" data-mid="224801217" border="0" src="https://freight.cargo.site/w/1000/i/29fbb9c14826523eccb69cd77c4a20552c75513b730dad23b96d6e812c9c6e59/556A5705LUKASZGULAdesignbyJH2024.jpg" /><img width="5464" height="8192" width_o="5464" height_o="8192" data-src="https://freight.cargo.site/t/original/i/38f8a0ec5cfe15d24268defd10295ce311478d2f7cce117d28e105c6ec4d696d/556A5747LUKASZGULAdesignbyJH2024-copy.jpg" data-mid="225281875" border="0" src="https://freight.cargo.site/w/1000/i/38f8a0ec5cfe15d24268defd10295ce311478d2f7cce117d28e105c6ec4d696d/556A5747LUKASZGULAdesignbyJH2024-copy.jpg" /> <img width="5464" height="8192" width_o="5464" height_o="8192" data-src="https://freight.cargo.site/t/original/i/09d14ee911927a8c190b695f68c80e8080b445c9ed9da938fded3e564024787c/dark-inside2.jpg" data-mid="225220814" border="0" src="https://freight.cargo.site/w/1000/i/09d14ee911927a8c190b695f68c80e8080b445c9ed9da938fded3e564024787c/dark-inside2.jpg" /><img width="3189" height="4782" width_o="3189" height_o="4782" data-src="https://freight.cargo.site/t/original/i/3ac65165d76023a55802c9c618785f4837f16f646d6706a06d05ce0b2b84cef1/dark-inside3.jpg" data-mid="225281874" border="0" src="https://freight.cargo.site/w/1000/i/3ac65165d76023a55802c9c618785f4837f16f646d6706a06d05ce0b2b84cef1/dark-inside3.jpg" /> <img width="5000" height="3507" width_o="5000" height_o="3507" data-src="https://freight.cargo.site/t/original/i/a32dc889fba4e616f84229a5c2a225253d4ff633f7a465f4f31c33be5abb8570/15.jpg" data-mid="225410237" border="0" src="https://freight.cargo.site/w/1000/i/a32dc889fba4e616f84229a5c2a225253d4ff633f7a465f4f31c33be5abb8570/15.jpg" /> <img width="5000" height="3507" width_o="5000" height_o="3507" data-src="https://freight.cargo.site/t/original/i/b532e340679a389cb2183742e490334218af4fd9dda8e09bc4775b9cb92c9440/16.jpg" data-mid="225410241" border="0" src="https://freight.cargo.site/w/1000/i/b532e340679a389cb2183742e490334218af4fd9dda8e09bc4775b9cb92c9440/16.jpg" /> <img width="5000" height="3507" width_o="5000" height_o="3507" data-src="https://freight.cargo.site/t/original/i/8d9c8c05afd5e097ab00831d63cea09a0d51868763cb7914c37ad8c8d6466b60/28.jpg" data-mid="225410265" border="0" src="https://freight.cargo.site/w/1000/i/8d9c8c05afd5e097ab00831d63cea09a0d51868763cb7914c37ad8c8d6466b60/28.jpg" /> <img width="5000" height="3507" width_o="5000" height_o="3507" data-src="https://freight.cargo.site/t/original/i/0e858fc1e2578317e0b889650012334fa0f33609f4fb655ddfda312460798778/18.jpg" data-mid="225410249" border="0" src="https://freight.cargo.site/w/1000/i/0e858fc1e2578317e0b889650012334fa0f33609f4fb655ddfda312460798778/18.jpg" /> <img width="5000" height="3507" width_o="5000" height_o="3507" data-src="https://freight.cargo.site/t/original/i/c76dfda04d34467f4c7f68d18b7a38a57798d9509e2830e74b99c82bfa15f358/23.jpg" data-mid="225410259" border="0" src="https://freight.cargo.site/w/1000/i/c76dfda04d34467f4c7f68d18b7a38a57798d9509e2830e74b99c82bfa15f358/23.jpg" /> <img width="5000" height="3507" width_o="5000" height_o="3507" data-src="https://freight.cargo.site/t/original/i/edcde2d94ef222823461bfa0f90ad3a0a483ea099185471195e31d451fd259fc/07.jpg" data-mid="225410208" border="0" src="https://freight.cargo.site/w/1000/i/edcde2d94ef222823461bfa0f90ad3a0a483ea099185471195e31d451fd259fc/07.jpg" /> <img width="5000" height="3507" width_o="5000" height_o="3507" data-src="https://freight.cargo.site/t/original/i/7a1d065e458619957545207c5a509a29d369d401db9dc04fd1db68935a607672/45.jpg" data-mid="225410730" border="0" src="https://freight.cargo.site/w/1000/i/7a1d065e458619957545207c5a509a29d369d401db9dc04fd1db68935a607672/45.jpg" /> <img width="5000" height="3507" width_o="5000" height_o="3507" data-src="https://freight.cargo.site/t/original/i/2972dc3bb31a4b6af12209342b87b5b363e3d37ba8aa537178dacab4b01c9fab/43.jpg" data-mid="225410281" border="0" src="https://freight.cargo.site/w/1000/i/2972dc3bb31a4b6af12209342b87b5b363e3d37ba8aa537178dacab4b01c9fab/43.jpg" /> <img width="5000" height="3507" width_o="5000" height_o="3507" data-src="https://freight.cargo.site/t/original/i/854fcf5fe8544cf4bc93dc0a53b4a94371e1d7ac6f35594c5c8ee641ff09e33a/14.jpg" data-mid="225410233" border="0" src="https://freight.cargo.site/w/1000/i/854fcf5fe8544cf4bc93dc0a53b4a94371e1d7ac6f35594c5c8ee641ff09e33a/14.jpg" /> <img width="5000" height="3507" width_o="5000" height_o="3507" data-src="https://freight.cargo.site/t/original/i/a32dc889fba4e616f84229a5c2a225253d4ff633f7a465f4f31c33be5abb8570/15.jpg" data-mid="225410237" border="0" src="https://freight.cargo.site/w/1000/i/a32dc889fba4e616f84229a5c2a225253d4ff633f7a465f4f31c33be5abb8570/15.jpg" /> <img width="5000" height="3507" width_o="5000" height_o="3507" data-src="https://freight.cargo.site/t/original/i/d0984ed523e73278f7a2165b4e918c6f5507e10ac9f43cdc3f5b83745aeba6fe/08.jpg" data-mid="225410210" border="0" src="https://freight.cargo.site/w/1000/i/d0984ed523e73278f7a2165b4e918c6f5507e10ac9f43cdc3f5b83745aeba6fe/08.jpg" /> <img width="5000" height="3507" width_o="5000" height_o="3507" data-src="https://freight.cargo.site/t/original/i/8d9c8c05afd5e097ab00831d63cea09a0d51868763cb7914c37ad8c8d6466b60/28.jpg" data-mid="225410265" border="0" src="https://freight.cargo.site/w/1000/i/8d9c8c05afd5e097ab00831d63cea09a0d51868763cb7914c37ad8c8d6466b60/28.jpg" /> <img width="5000" height="3507" width_o="5000" height_o="3507" data-src="https://freight.cargo.site/t/original/i/7a1d065e458619957545207c5a509a29d369d401db9dc04fd1db68935a607672/45.jpg" data-mid="225410730" border="0" src="https://freight.cargo.site/w/1000/i/7a1d065e458619957545207c5a509a29d369d401db9dc04fd1db68935a607672/45.jpg" /> <img width="5000" height="3507" width_o="5000" height_o="3507" data-src="https://freight.cargo.site/t/original/i/b532e340679a389cb2183742e490334218af4fd9dda8e09bc4775b9cb92c9440/16.jpg" data-mid="225410241" border="0" src="https://freight.cargo.site/w/1000/i/b532e340679a389cb2183742e490334218af4fd9dda8e09bc4775b9cb92c9440/16.jpg" /> <img width="5000" height="3507" width_o="5000" height_o="3507" data-src="https://freight.cargo.site/t/original/i/dc4f71a584d443b27eccfc727cec80994ce48940adb82d16b06f42fd664fc9e0/04.jpg" data-mid="225410205" border="0" src="https://freight.cargo.site/w/1000/i/dc4f71a584d443b27eccfc727cec80994ce48940adb82d16b06f42fd664fc9e0/04.jpg" /> <img width="5000" height="3507" width_o="5000" height_o="3507" data-src="https://freight.cargo.site/t/original/i/edcde2d94ef222823461bfa0f90ad3a0a483ea099185471195e31d451fd259fc/07.jpg" data-mid="225410208" border="0" src="https://freight.cargo.site/w/1000/i/edcde2d94ef222823461bfa0f90ad3a0a483ea099185471195e31d451fd259fc/07.jpg" /> <img width="5000" height="3507" width_o="5000" height_o="3507" data-src="https://freight.cargo.site/t/original/i/83c9571b60797547573bdcc2ddf53565585b85dab10d80b95e00bb58b08c7430/02.jpg" data-mid="225410203" border="0" src="https://freight.cargo.site/w/1000/i/83c9571b60797547573bdcc2ddf53565585b85dab10d80b95e00bb58b08c7430/02.jpg" /> <img width="5000" height="3507" width_o="5000" height_o="3507" data-src="https://freight.cargo.site/t/original/i/92a4ec6734c9987f7cfbb98b924da5c8c00fc641b0d65b863ec8e48393a87e40/46.jpg" data-mid="225410896" border="0" src="https://freight.cargo.site/w/1000/i/92a4ec6734c9987f7cfbb98b924da5c8c00fc641b0d65b863ec8e48393a87e40/46.jpg" /> <img width="5000" height="3507" width_o="5000" height_o="3507" data-src="https://freight.cargo.site/t/original/i/c76dfda04d34467f4c7f68d18b7a38a57798d9509e2830e74b99c82bfa15f358/23.jpg" data-mid="225410259" border="0" src="https://freight.cargo.site/w/1000/i/c76dfda04d34467f4c7f68d18b7a38a57798d9509e2830e74b99c82bfa15f358/23.jpg" /> <img width="5000" height="3507" width_o="5000" height_o="3507" data-src="https://freight.cargo.site/t/original/i/cbb0b7aacfd1bdc6131aa192bf7e58da01eb68a5fa6bf7f3405494cf861b99a0/12.jpg" data-mid="225410226" border="0" src="https://freight.cargo.site/w/1000/i/cbb0b7aacfd1bdc6131aa192bf7e58da01eb68a5fa6bf7f3405494cf861b99a0/12.jpg" /> <img width="5000" height="3507" width_o="5000" height_o="3507" data-src="https://freight.cargo.site/t/original/i/ecb226fcafb0c61f35587e92f13d4109c933cfa63bc3aafa70abbf8aa85788ec/17.jpg" data-mid="225410245" border="0" src="https://freight.cargo.site/w/1000/i/ecb226fcafb0c61f35587e92f13d4109c933cfa63bc3aafa70abbf8aa85788ec/17.jpg" /> <img width="5000" height="3507" width_o="5000" height_o="3507" data-src="https://freight.cargo.site/t/original/i/5b36ae53302cf34d5352e47a05226dc803ff54a1d830441062b529c4630bb918/19.jpg" data-mid="225410253" border="0" src="https://freight.cargo.site/w/1000/i/5b36ae53302cf34d5352e47a05226dc803ff54a1d830441062b529c4630bb918/19.jpg" /> <img width="5000" height="3507" width_o="5000" height_o="3507" data-src="https://freight.cargo.site/t/original/i/7281883fdf751060df3c8a38fa5f0626504b1a24fa4287941f22f707adae91bb/21.jpg" data-mid="225410257" border="0" src="https://freight.cargo.site/w/1000/i/7281883fdf751060df3c8a38fa5f0626504b1a24fa4287941f22f707adae91bb/21.jpg" /> <img width="5000" height="3507" width_o="5000" height_o="3507" data-src="https://freight.cargo.site/t/original/i/6e7bf077e8646c9057832700fe429bd21e39187979b39c9505aad72573d4e2ea/11.jpg" data-mid="225410221" border="0" src="https://freight.cargo.site/w/1000/i/6e7bf077e8646c9057832700fe429bd21e39187979b39c9505aad72573d4e2ea/11.jpg" /> <img width="5000" height="3507" width_o="5000" height_o="3507" data-src="https://freight.cargo.site/t/original/i/082a610f38b1963a58163bc6e0ce076270f696677fc894861333106a3a114266/20.jpg" data-mid="225410256" border="0" src="https://freight.cargo.site/w/1000/i/082a610f38b1963a58163bc6e0ce076270f696677fc894861333106a3a114266/20.jpg" /> <img width="5000" height="3507" width_o="5000" height_o="3507" data-src="https://freight.cargo.site/t/original/i/86956df57a6803519cdfd00d5aa292aa86343062b7f99ca3742dbd455065a144/24.jpg" data-mid="225410260" border="0" src="https://freight.cargo.site/w/1000/i/86956df57a6803519cdfd00d5aa292aa86343062b7f99ca3742dbd455065a144/24.jpg" /> <img width="5000" height="3507" width_o="5000" height_o="3507" data-src="https://freight.cargo.site/t/original/i/1a5116a37ae375a4d39ba0094de2301dbba16e8087d9a28f648721d9404e8b68/25.jpg" data-mid="225410261" border="0" src="https://freight.cargo.site/w/1000/i/1a5116a37ae375a4d39ba0094de2301dbba16e8087d9a28f648721d9404e8b68/25.jpg" /> <img width="5000" height="3507" width_o="5000" height_o="3507" data-src="https://freight.cargo.site/t/original/i/78ba7db6abbe10876d6309612e68c874d8eb12009b33dfbcd388667849639c3f/27.jpg" data-mid="225410264" border="0" src="https://freight.cargo.site/w/1000/i/78ba7db6abbe10876d6309612e68c874d8eb12009b33dfbcd388667849639c3f/27.jpg" /> <img width="5000" height="3507" width_o="5000" height_o="3507" data-src="https://freight.cargo.site/t/original/i/2972dc3bb31a4b6af12209342b87b5b363e3d37ba8aa537178dacab4b01c9fab/43.jpg" data-mid="225410281" border="0" src="https://freight.cargo.site/w/1000/i/2972dc3bb31a4b6af12209342b87b5b363e3d37ba8aa537178dacab4b01c9fab/43.jpg" /> <img width="5000" height="3507" width_o="5000" height_o="3507" data-src="https://freight.cargo.site/t/original/i/f58b9754cc5943a9743d04b47a6f7c22ca0c2836740c503a6188d6c8aef54ef4/22.jpg" data-mid="225410258" border="0" src="https://freight.cargo.site/w/1000/i/f58b9754cc5943a9743d04b47a6f7c22ca0c2836740c503a6188d6c8aef54ef4/22.jpg" /> <img width="5000" height="3507" width_o="5000" height_o="3507" data-src="https://freight.cargo.site/t/original/i/ab711ca14cb7cb677cbebd852105519022af56b6673595cf07cbf668932fc17b/34.jpg" data-mid="225410271" border="0" src="https://freight.cargo.site/w/1000/i/ab711ca14cb7cb677cbebd852105519022af56b6673595cf07cbf668932fc17b/34.jpg" /> <img width="5000" height="3507" width_o="5000" height_o="3507" data-src="https://freight.cargo.site/t/original/i/097b2dcdf70944289adf1259b3dcc66c99e0e221bb07bbc4bcd54dd023a16759/06.jpg" data-mid="225410207" border="0" src="https://freight.cargo.site/w/1000/i/097b2dcdf70944289adf1259b3dcc66c99e0e221bb07bbc4bcd54dd023a16759/06.jpg" /> <img width="5000" height="3507" width_o="5000" height_o="3507" data-src="https://freight.cargo.site/t/original/i/7ac43991854fb5cc22b700703bede4c057c9724daea561462dcb911f1ae1c4bc/10.jpg" data-mid="225410217" border="0" src="https://freight.cargo.site/w/1000/i/7ac43991854fb5cc22b700703bede4c057c9724daea561462dcb911f1ae1c4bc/10.jpg" /> <img width="5000" height="3507" width_o="5000" height_o="3507" data-src="https://freight.cargo.site/t/original/i/57d1152234ef3b27ed7ce18a3368b203fcba9707526a509a5d03d3a059b2f09f/39.jpg" data-mid="225410277" border="0" src="https://freight.cargo.site/w/1000/i/57d1152234ef3b27ed7ce18a3368b203fcba9707526a509a5d03d3a059b2f09f/39.jpg" /> <img width="5000" height="3507" width_o="5000" height_o="3507" data-src="https://freight.cargo.site/t/original/i/7a65e67181c477e722da19a156df095a51a1586a44f734639c87c10a76c7435c/37.jpg" data-mid="225410274" border="0" src="https://freight.cargo.site/w/1000/i/7a65e67181c477e722da19a156df095a51a1586a44f734639c87c10a76c7435c/37.jpg" /> <img width="5000" height="3507" width_o="5000" height_o="3507" data-src="https://freight.cargo.site/t/original/i/5f58d62741869e50e747288180301a08d8c7a24e8b15a70640f03bc305134e6c/38.jpg" data-mid="225410275" border="0" src="https://freight.cargo.site/w/1000/i/5f58d62741869e50e747288180301a08d8c7a24e8b15a70640f03bc305134e6c/38.jpg" /> <img width="5000" height="3507" width_o="5000" height_o="3507" data-src="https://freight.cargo.site/t/original/i/1793205b8242a9b0b339018c948b5d00c1ac3d48aa073e2d19dcdf03e8df2812/01.jpg" data-mid="225410202" border="0" src="https://freight.cargo.site/w/1000/i/1793205b8242a9b0b339018c948b5d00c1ac3d48aa073e2d19dcdf03e8df2812/01.jpg" /> <img width="5000" height="3507" width_o="5000" height_o="3507" data-src="https://freight.cargo.site/t/original/i/1781d2618a5caed1ee107ee313d6d61b148267826da6fabd0f7ee45ec74d1d4a/31.jpg" data-mid="225410268" border="0" src="https://freight.cargo.site/w/1000/i/1781d2618a5caed1ee107ee313d6d61b148267826da6fabd0f7ee45ec74d1d4a/31.jpg" /> <img width="5000" height="3507" width_o="5000" height_o="3507" data-src="https://freight.cargo.site/t/original/i/ba882a4d349a2dcddb45599766c6c2a6db3ef9329de21f54b673cce4979019fd/26.jpg" data-mid="225410263" border="0" src="https://freight.cargo.site/w/1000/i/ba882a4d349a2dcddb45599766c6c2a6db3ef9329de21f54b673cce4979019fd/26.jpg" /> <img width="5000" height="3507" width_o="5000" height_o="3507" data-src="https://freight.cargo.site/t/original/i/cc591c343c15957f110475dc18b8ea3ad508472eef101234d9060b79a01a9f62/35.jpg" data-mid="225410272" border="0" src="https://freight.cargo.site/w/1000/i/cc591c343c15957f110475dc18b8ea3ad508472eef101234d9060b79a01a9f62/35.jpg" /> <img width="5000" height="3507" width_o="5000" height_o="3507" data-src="https://freight.cargo.site/t/original/i/938e7f9cd0de43bc083743939b03c4da04cc9231443b3e679316069f17c55351/09.jpg" data-mid="225410213" border="0" src="https://freight.cargo.site/w/1000/i/938e7f9cd0de43bc083743939b03c4da04cc9231443b3e679316069f17c55351/09.jpg" /> <img width="5000" height="3507" width_o="5000" height_o="3507" data-src="https://freight.cargo.site/t/original/i/189bdaef8c7790bc7f1756e657f9f68ead1bfae346ceeff6b94a678bd3d54815/30.jpg" data-mid="225410267" border="0" src="https://freight.cargo.site/w/1000/i/189bdaef8c7790bc7f1756e657f9f68ead1bfae346ceeff6b94a678bd3d54815/30.jpg" /> <img width="5000" height="3507" width_o="5000" height_o="3507" data-src="https://freight.cargo.site/t/original/i/0e858fc1e2578317e0b889650012334fa0f33609f4fb655ddfda312460798778/18.jpg" data-mid="225410249" border="0" src="https://freight.cargo.site/w/1000/i/0e858fc1e2578317e0b889650012334fa0f33609f4fb655ddfda312460798778/18.jpg" /> https://lukaszgula.com/MTG-Agency Mon, 25 Mar 2024 03:34:13 +0000 Studio Lukasz Gula https://lukaszgula.com/MTG-Agency More Than Goals Agency (MTG)Art direction Brand Development: colors, stacked logotype, motion design, tone of voiceOnline presence strategy, web design More Than Goals is an Amsterdam based, international athlete agency where professional sport meets the high-culture. MTG shares experiences and the extensive network to a next generation of exceptionally talented football athletes as well as independent creators and creatives in arts, media and design.MTG beside of athlete management, in also an holding company for multiply cultural platforms such What’s Culture and Other Side Magazine. The fundation for the art direction is a photography curration and settle graphic design. Rebranding determined a new and consistent typography style as the addition to existing trademark, a grid and the extended colour pallete with rich tones of green, brown and beige, extracted from the photography the agency has comissioned. Previously, MTG was branded with just black and white images and block letter typography. By applying a new pallete, reminiscing nature, soft, tall and gently oval letterstyle I intended MTG to be more relatable - important factor taking into consideration the educational and community building status character of the institution.&nbsp; <img width="7589" height="11378" width_o="7589" height_o="11378" data-src="https://freight.cargo.site/t/original/i/eda967709bb49abf0012c1dcf3b9e2492def384297c69644be12a65dc3391b93/Colors-WIP3.jpg" data-mid="225846773" border="0" src="https://freight.cargo.site/w/1000/i/eda967709bb49abf0012c1dcf3b9e2492def384297c69644be12a65dc3391b93/Colors-WIP3.jpg" /> <img width="7589" height="11378" width_o="7589" height_o="11378" data-src="https://freight.cargo.site/t/original/i/2b5ab8eb99cef59a5076c6948790a58d9f61e2f0b6f4bfca787b1b16232bcae0/Window-WIP.jpg" data-mid="225715898" border="0" src="https://freight.cargo.site/w/1000/i/2b5ab8eb99cef59a5076c6948790a58d9f61e2f0b6f4bfca787b1b16232bcae0/Window-WIP.jpg" /> https://lukaszgula.com/Grot-Jonny-Kaye Tue, 08 Aug 2023 08:57:51 +0000 Studio Lukasz Gula https://lukaszgula.com/Grot-Jonny-Kaye ‘Grot’ Jonny KayeBook Design &amp; Campaign Book Design Editorial Design Illustration Silkprinting <img width="3000" height="3750" width_o="3000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/980ce4d970094372c155981cd1d757ce3ba377c64fd1802147ab88894bc93d56/Cover-preview2.jpg" data-mid="227905981" border="0" src="https://freight.cargo.site/w/1000/i/980ce4d970094372c155981cd1d757ce3ba377c64fd1802147ab88894bc93d56/Cover-preview2.jpg" /> <img width="3000" height="3750" width_o="3000" height_o="3750" data-src="https://freight.cargo.site/t/original/i/a6d8b29d23f9faa6554848aa7c9e1e9b4a4305da56868cba5ebe51ff9f6e21f0/GROT-poster-print2.jpg" data-mid="227905987" border="0" src="https://freight.cargo.site/w/1000/i/a6d8b29d23f9faa6554848aa7c9e1e9b4a4305da56868cba5ebe51ff9f6e21f0/GROT-poster-print2.jpg" /> ‘Jonny Kaye’s debut book GROT is an expansive collective portrait of UK’s kink and fetish community. Compiled from the photographer’s archive, it depicts gimps, pro-dommes, sex workers, fetishists and queer friends unapologetically expressing their erotic selves on camera. GROT is an archive for the community and an active protest against cultural censorship. The word grot usually means “something unpleasant, dirty, or of poor quality” but, for Kaye, it signifies “the liberation behind embracing your inner filth”. - ’ Dazed Magazine, 2023. Since the book is an oeuvre, organized firstly chronologically, further, curated into photo sequences ‘within’ each year individually - time was a key factor. Artists slogan is ‘Sorry Jonny is Dead’ therefore I knew the book has to be lust and memento mori.&nbsp; <img width="5464" height="8192" width_o="5464" height_o="8192" data-src="https://freight.cargo.site/t/original/i/f4cf50f851dbf04d894ab64c63c8e1458d10c00a90e04efe482fd6b6d1d64e6c/Arrow-Apply.jpg" data-mid="227906013" border="0" src="https://freight.cargo.site/w/1000/i/f4cf50f851dbf04d894ab64c63c8e1458d10c00a90e04efe482fd6b6d1d64e6c/Arrow-Apply.jpg" /> <img width="5464" height="8192" width_o="5464" height_o="8192" data-src="https://freight.cargo.site/t/original/i/619f82caeca804695baa340b8c877a926ef52b2737377dbdb87dced9ad3490af/Inside.jpg" data-mid="227906015" border="0" src="https://freight.cargo.site/w/1000/i/619f82caeca804695baa340b8c877a926ef52b2737377dbdb87dced9ad3490af/Inside.jpg" /> https://lukaszgula.com/Hill-Healing Thu, 23 Jan 2025 13:38:05 +0000 Studio Lukasz Gula https://lukaszgula.com/Hill-Healing Hill HealingBranding Logo design, graphic design system, print design, web design, online presence <img width="3750" height="4688" width_o="3750" height_o="4688" data-src="https://freight.cargo.site/t/original/i/784a432c0aa3413769f7003a2f584427c67cbc8bcdf288a1c415a09ba9732835/Hill-Healing-Design-Study-Case7.jpg" data-mid="242266863" border="0" src="https://freight.cargo.site/w/1000/i/784a432c0aa3413769f7003a2f584427c67cbc8bcdf288a1c415a09ba9732835/Hill-Healing-Design-Study-Case7.jpg" /><img width="3750" height="4688" width_o="3750" height_o="4688" data-src="https://freight.cargo.site/t/original/i/5a3cbbd876f264c008eaa1ca3f7a8a72991d8b9956be850040e4103939adbd0c/Hill-Healing-Design-Study-Case6.jpg" data-mid="242266864" border="0" src="https://freight.cargo.site/w/1000/i/5a3cbbd876f264c008eaa1ca3f7a8a72991d8b9956be850040e4103939adbd0c/Hill-Healing-Design-Study-Case6.jpg" /><img width="3750" height="4688" width_o="3750" height_o="4688" data-src="https://freight.cargo.site/t/original/i/c65e2fe7476ebe9f8940d1a9f536d81724117d3c93e2dd5b17a849df3f6ca864/Hill-Healing-Design-Study-Case.jpg" data-mid="242266860" border="0" src="https://freight.cargo.site/w/1000/i/c65e2fe7476ebe9f8940d1a9f536d81724117d3c93e2dd5b17a849df3f6ca864/Hill-Healing-Design-Study-Case.jpg" /> <img width="3750" height="4688" width_o="3750" height_o="4688" data-src="https://freight.cargo.site/t/original/i/4c3d073d97b7523ed4b878b4762646cd4eeeed1a3aef64a5c26d8cf09ceae6aa/Hill-Healing-Design-Study-Case5.jpg" data-mid="242266873" border="0" src="https://freight.cargo.site/w/1000/i/4c3d073d97b7523ed4b878b4762646cd4eeeed1a3aef64a5c26d8cf09ceae6aa/Hill-Healing-Design-Study-Case5.jpg" /><img width="3750" height="4688" width_o="3750" height_o="4688" data-src="https://freight.cargo.site/t/original/i/698c8d9bfe84a70a821872369ca2c3f0d6f83a8e88f06394d97f7535f7c6a849/Hill-Healing-Design-Study-Case4.jpg" data-mid="242266861" border="0" src="https://freight.cargo.site/w/1000/i/698c8d9bfe84a70a821872369ca2c3f0d6f83a8e88f06394d97f7535f7c6a849/Hill-Healing-Design-Study-Case4.jpg" /> <img width="3750" height="4688" width_o="3750" height_o="4688" data-src="https://freight.cargo.site/t/original/i/6fce24f303fe940739368d8b5dda82cc533735b45c94e084e48a1f348880ec9a/Hill-Healing-Design-Study-Case8.jpg" data-mid="242266865" border="0" src="https://freight.cargo.site/w/1000/i/6fce24f303fe940739368d8b5dda82cc533735b45c94e084e48a1f348880ec9a/Hill-Healing-Design-Study-Case8.jpg" /> https://lukaszgula.com/Leica-Collection Mon, 06 Mar 2023 09:06:06 +0000 Studio Lukasz Gula https://lukaszgula.com/Leica-Collection Leica™ The CollectionBook design Book &amp; Editorial Design Illustration ‘The Collection’ is 500 pages publication of exclusive interviews and&nbsp;oeuvres of legendary photographers, ambassadors of the Leica™ Camera.&nbsp; Available in 5 different dust jackets book features: Alain Laboile, Danielle Kwaaitaal, Liao Yibai, Jock Sturges, Hengki Koentjoro, Martin H.M. Schreiber, Ralph Gibson, Sandro Miller and Terry Rodgers. <img width="7000" height="4460" width_o="7000" height_o="4460" data-src="https://freight.cargo.site/t/original/i/4945cfb0c66d16302193f64d4eb7a1d31a224b0a0cb02e72b99e61e6be00041d/Covera-1-set.jpg" data-mid="187242595" border="0" src="https://freight.cargo.site/w/1000/i/4945cfb0c66d16302193f64d4eb7a1d31a224b0a0cb02e72b99e61e6be00041d/Covera-1-set.jpg" /> <img width="7000" height="4460" width_o="7000" height_o="4460" data-src="https://freight.cargo.site/t/original/i/a0e034d1da722c874d4f870dd476ba4f5def04af8e5148dc11a772bf91b2484d/collection-2.jpg" data-mid="187133741" border="0" src="https://freight.cargo.site/w/1000/i/a0e034d1da722c874d4f870dd476ba4f5def04af8e5148dc11a772bf91b2484d/collection-2.jpg" /> <img width="2800" height="1784" width_o="2800" height_o="1784" data-src="https://freight.cargo.site/t/original/i/6ce3ff8b400a7e5b30e6a492e1e0910ec4eda606001e055968f578ee28d0d344/Back-Cover-Example-fix-size.jpg" data-mid="188535518" border="0" src="https://freight.cargo.site/w/1000/i/6ce3ff8b400a7e5b30e6a492e1e0910ec4eda606001e055968f578ee28d0d344/Back-Cover-Example-fix-size.jpg" /> <img width="2800" height="1784" width_o="2800" height_o="1784" data-src="https://freight.cargo.site/t/original/i/8cd633a24857398a91eb059b0c4fb7ae4beae995a7a3d630d4c88bf5d07eb08c/Covers-set-fix-edges.jpg" data-mid="188535532" border="0" src="https://freight.cargo.site/w/1000/i/8cd633a24857398a91eb059b0c4fb7ae4beae995a7a3d630d4c88bf5d07eb08c/Covers-set-fix-edges.jpg" /> <img width="5000" height="3186" width_o="5000" height_o="3186" data-src="https://freight.cargo.site/t/original/i/355e40768a3e7b6ef0d44144f3c3ffd2899f8c5423dc51b9089b1bb5af363f10/Schreiber.jpg" data-mid="187265678" border="0" src="https://freight.cargo.site/w/1000/i/355e40768a3e7b6ef0d44144f3c3ffd2899f8c5423dc51b9089b1bb5af363f10/Schreiber.jpg" /> <img width="7000" height="4460" width_o="7000" height_o="4460" data-src="https://freight.cargo.site/t/original/i/c3a5a19880a2722b6995946e71147a11e698fc07364272f56fbb0e3493595c1c/Set-of-4-pages.jpg" data-mid="187267848" border="0" src="https://freight.cargo.site/w/1000/i/c3a5a19880a2722b6995946e71147a11e698fc07364272f56fbb0e3493595c1c/Set-of-4-pages.jpg" /> <img width="5000" height="3186" width_o="5000" height_o="3186" data-src="https://freight.cargo.site/t/original/i/e647a4e5d6ddb347d2ef7af9c7483b1d7f1ca3bc45e868986751d8c5a77ee3ff/Interview.jpg" data-mid="187267237" border="0" src="https://freight.cargo.site/w/1000/i/e647a4e5d6ddb347d2ef7af9c7483b1d7f1ca3bc45e868986751d8c5a77ee3ff/Interview.jpg" /> <img width="7000" height="4460" width_o="7000" height_o="4460" data-src="https://freight.cargo.site/t/original/i/3d63ce584ef0683ee307b12b559cfc4c88603df7d4eaef37f5e31331392974c1/Set-of-intro-pages.jpg" data-mid="187253382" border="0" src="https://freight.cargo.site/w/1000/i/3d63ce584ef0683ee307b12b559cfc4c88603df7d4eaef37f5e31331392974c1/Set-of-intro-pages.jpg" /> https://lukaszgula.com/Hera-United Fri, 24 Jan 2025 21:43:54 +0000 Studio Lukasz Gula https://lukaszgula.com/Hera-United Hera United Visual identity Hera United is the first professional woman football club in the Netherlands. Includes two logos / football badge, custom font, graphic motif and motion design <img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/f642c6ee928165c8912b539100e702684cefb6baabe4a9d2ae9cc2e63b0f0f17/Presentation-banner.jpg" data-mid="248183991" border="0" src="https://freight.cargo.site/w/1000/i/f642c6ee928165c8912b539100e702684cefb6baabe4a9d2ae9cc2e63b0f0f17/Presentation-banner.jpg" /><img width="3508" height="2480" width_o="3508" height_o="2480" data-src="https://freight.cargo.site/t/original/i/accbcdd368a834c958878894dd88b9d1ecf31b8c2e95b79c0aaf4eecda25e1e5/custom-font.jpg" data-mid="248184790" border="0" src="https://freight.cargo.site/w/1000/i/accbcdd368a834c958878894dd88b9d1ecf31b8c2e95b79c0aaf4eecda25e1e5/custom-font.jpg" /> <img width="1250" height="1826" width_o="1250" height_o="1826" data-src="https://freight.cargo.site/t/original/i/bc1d714b463c1147f48b543931643364bac2f201586402089178361efb2fd8dd/fans2.jpg" data-mid="248187753" border="0" src="https://freight.cargo.site/w/1000/i/bc1d714b463c1147f48b543931643364bac2f201586402089178361efb2fd8dd/fans2.jpg" /> <img width="1250" height="1826" width_o="1250" height_o="1826" data-src="https://freight.cargo.site/t/original/i/845720b267f489bbddbdeda34dd8f5c1ac25ca5d26ad024a594475d13219d92a/life.jpg" data-mid="248187826" border="0" src="https://freight.cargo.site/w/1000/i/845720b267f489bbddbdeda34dd8f5c1ac25ca5d26ad024a594475d13219d92a/life.jpg" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/62c6867066abab906523ce8880becce394fc612745a249dc4d0d5d99c621efa6/Hera-Test.JPG" data-mid="248189171" border="0" src="https://freight.cargo.site/w/1000/i/62c6867066abab906523ce8880becce394fc612745a249dc4d0d5d99c621efa6/Hera-Test.JPG" /> <img width="1250" height="1826" width_o="1250" height_o="1826" data-src="https://freight.cargo.site/t/original/i/21950f36f4b694d75c5083bb2600073f116561f77ce946d4f54f147736b4648b/life2.jpg" data-mid="248187829" border="0" src="https://freight.cargo.site/w/1000/i/21950f36f4b694d75c5083bb2600073f116561f77ce946d4f54f147736b4648b/life2.jpg" /> <img width="1250" height="1826" width_o="1250" height_o="1826" data-src="https://freight.cargo.site/t/original/i/bd9dd1b1cedb4e1a12aebc0555a950378ada6163d9e05b3c21bc7001a3a77fc0/stadion.jpg" data-mid="248189025" border="0" src="https://freight.cargo.site/w/1000/i/bd9dd1b1cedb4e1a12aebc0555a950378ada6163d9e05b3c21bc7001a3a77fc0/stadion.jpg" /> https://lukaszgula.com/Patta-Athletics Sun, 09 Mar 2025 12:20:01 +0000 Studio Lukasz Gula https://lukaszgula.com/Patta-Athletics Patta Athletics A new branch of internationally acclaimed fashion brand Patta. Identification system (In development) <img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/dd7e09ac680af11dc3a119e54e13d7a672a63612826c59b7be35d5c9bdcddcc3/Olympics.jpg" data-mid="227913563" border="0" src="https://freight.cargo.site/w/1000/i/dd7e09ac680af11dc3a119e54e13d7a672a63612826c59b7be35d5c9bdcddcc3/Olympics.jpg" /> <img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/72666cff962bce02c23cb32e1586a480c86944bbe924374b23b80f4f4a07d1d4/South-Amsterdam.jpg" data-mid="227913565" border="0" src="https://freight.cargo.site/w/1000/i/72666cff962bce02c23cb32e1586a480c86944bbe924374b23b80f4f4a07d1d4/South-Amsterdam.jpg" /> <img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/ec88a613c8110c5fdc77553b742ff702490171184063a08873e5613db7e694b0/Unger.jpg" data-mid="227913569" border="0" src="https://freight.cargo.site/w/1000/i/ec88a613c8110c5fdc77553b742ff702490171184063a08873e5613db7e694b0/Unger.jpg" /> <img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/01f349501bccef21c7d12448f45757c841656a6691a6f41c033821da23e6bcba/Unger2.jpg" data-mid="227913598" border="0" src="https://freight.cargo.site/w/1000/i/01f349501bccef21c7d12448f45757c841656a6691a6f41c033821da23e6bcba/Unger2.jpg" /> <img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/a9008e104ea6987dde1324fdcb9e88005827314ea22ea878b70ff6d7ac3f4e29/slant4.jpg" data-mid="227913821" border="0" src="https://freight.cargo.site/w/1000/i/a9008e104ea6987dde1324fdcb9e88005827314ea22ea878b70ff6d7ac3f4e29/slant4.jpg" /> <img width="1440" height="1440" width_o="1440" height_o="1440" data-src="https://freight.cargo.site/t/original/i/0d34dffe75326a021056988e5621ce5e67d8189952cf8c5b72277046fd41fb38/P-is-free.jpg" data-mid="227913747" border="0" src="https://freight.cargo.site/w/1000/i/0d34dffe75326a021056988e5621ce5e67d8189952cf8c5b72277046fd41fb38/P-is-free.jpg" /> <img width="1496" height="1156" width_o="1496" height_o="1156" data-src="https://freight.cargo.site/t/original/i/106da144551e01db9ae04afd715d3cc2ff7dbf14fbbe995f544cad0ba6284f41/applied-.jpg" data-mid="227913789" border="0" src="https://freight.cargo.site/w/1000/i/106da144551e01db9ae04afd715d3cc2ff7dbf14fbbe995f544cad0ba6284f41/applied-.jpg" /> <img width="1496" height="1156" width_o="1496" height_o="1156" data-src="https://freight.cargo.site/t/original/i/f119ee8de9eb84d4a057fd723a7c5db3f1d155762e1eb95a80fc483718347714/patta-athletics.jpg" data-mid="227913788" border="0" src="https://freight.cargo.site/w/1000/i/f119ee8de9eb84d4a057fd723a7c5db3f1d155762e1eb95a80fc483718347714/patta-athletics.jpg" /> Inspired by Olympic Emblems 1964 (Tokyo) up to 1988 (Seul) I follow logical foot-steps of designers of my personally favourite graphic design era. Throughout the time, designers such Georges Huel challenged themselves to deliver minimalistic, clever and sophisticated reference of the game’s current at the time location and implement it in correlation with the Five Olympic Rings symbol in most co-herent and visually appealing way possible. Patta Athletics, community building sport institution pays homage to distant boroughs of Amsterdam and one of greatest Dutch designers Gerard Unger at the same time. The metro platform, home to one of pioneer European graffiti scenes is a conscious nod to Hip-Hop Culture roots of Patta, yet, transit companies logo, just like sport brands, manifest their dynamism with a clear router or slant therefore I find the concept to create replica of ‘MOL’ - the original typeface designed specifically for the metro system in Amsterdam, by great late Gerard Unger most suitable choice. To give it a sport character, I designed the italic, non-existing before, variant of the letterstyle.